FWD is Fearless in the Arctic

An adventure like no other on a floating Arctic sea ice!

As if finishing a marathon isn’t challenging enough, Richard Donovan of Ireland made a solo marathon run on April 5, 2002 in the North Pole, giving birth to the first ever North Pole Marathon. Donovan, who is the current race director, holds the title for being the first marathoner at both poles, having also done the South Pole Marathon. Since then, 480 people from almost 50 nations have successfully finished the race.  The marathon experimented on different types of races like the first ever mountain bike marathon at the North Pole in 2007 and a ski event in 2013.

In 2017, FWD title-sponsored the highly-anticipated marathon, which consequently became known as the FWD North Pole Marathon. The race, with its challenging and physically demanding race course and extreme weather conditions, is the perfect embodiment of the #GetReadyToLive spirit, of staying true to your passions, saying yes to every adventure, and living life to the fullest.

The marathon is organized by Global Running Adventures, Inc., which is guided by the mantra “Survival of the Farthest.” The group aims to deliver world-class running experiences in the most challenging and remote locations on the planet. The initiative shares the same spirit with the FWD brand, one of innovation and adventure.